# Marco De Masi: Strategic Product Design \& Consultancy

> Marco De Masi is a strategic industrial designer in Rome, Italy, specializing in DFM and furniture systems\. Connect to scale your manufacturing brand\.

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## Pages
- [Home](https://marcodemasi.com/)
- [Work](https://marcodemasi.com/works/): I design products that perform and brands that compete\. A selection of industrial systems, furniture collections, and strategic identities engineered to turn manufacturing capabilities into tangible market value\.
- [Privacy \& Cookie Policy](https://marcodemasi.com/it/privacy-policy-it/)
- [Work](https://marcodemasi.com/it/works-it/)
- [Studio](https://marcodemasi.com/it/studio-it/)

## Posts
- [Perceived Value in CMF: Sourcing the Tangible Signals of Quality](https://marcodemasi.com/perceived-value-cmf-quality-signals/): Quando un cliente decide di comprare un prodotto \(When a client decides to buy a product\), they are buying the physical representation of your brand values\. This decision is made with the hands as much as the eyes\. If a\.\.\.
- [Feature Creep vs\. Innovation: The Power of Functional Simplification](https://marcodemasi.com/feature-creep-vs-innovation/): L'innovazione deve per forza significare aggiungere? \(Does innovation necessarily mean adding?\)\. In product development, teams treat adding features as the only way to innovate\. This leads to complex interfaces, complicated code, and bloated assembly lines\. Innovation is the simplification of\.\.\.
- [Negative Space in Product Design: The Power of Visual Silence](https://marcodemasi.com/negative-space-product-design-silence/): Nel design, lo spazio negativo non è assenza\. È ciò che definisce la presenza \(In design, negative space is not absence\. It is what defines presence\)\. In an attempt to maximize functionality, product developers pack interfaces with buttons, labels, and\.\.\.
- [Designing the Experience: Moving from Objects to Relational Systems](https://marcodemasi.com/relational-design-product-experience/): C’è una differenza sottile, ma fondamentale, tra disegnare un oggetto e progettare una relazione \(There is a subtle but fundamental difference between designing an object and designing a relationship\)\. Standalone design treats the product as an isolated sculpture\. Experienced designers\.\.\.
- [Acoustic Quiet Luxury: Designing the Sound of Physical Quality](https://marcodemasi.com/acoustic-quiet-luxury-product-sound/): Il vero lusso, nel design industriale, è il silenzio \(The true luxury, in industrial design, is silence\)\. When we talk about quiet luxury, we focus on colors and materials\. But the haptic experience of a product is also acoustic\. The\.\.\.

## Works
- [Trivolta \- Round Metal Dining Table](https://marcodemasi.com/work/trivolta-round-table/)
- [Softa \| Full Contract Furniture Collection Design](https://marcodemasi.com/work/softa-full-contract-furniture-collection-design/)
- [Lilin \- Modular Hospitality Furniture Design](https://marcodemasi.com/work/lilin-hospitality-furniture-system/)
- [Clawi \- Sartorial Wood Collection​](https://marcodemasi.com/work/clawi-luxury-collection/): A comprehensive luxury hospitality system defined by its exposed solid wood exoskeleton\. Engineered to offer a sophisticated interplay between timber, leather, and fabric, bringing residential warmth into high\-traffic contract spaces\.​
- [A Ba' \- Solid Wood Wine Holder](https://marcodemasi.com/work/a-ba-wooden-wine-holder/)

## Categories
- [Industrial Design \& CMF](https://marcodemasi.com/category/industrial-design-cmf-en/)
- [Product Strategy](https://marcodemasi.com/category/product-strategy-en/)
- [CMF Strategy](https://marcodemasi.com/category/cmf-strategy-en/)
- [Industrial](https://marcodemasi.com/category/industrial/)
- [Contract](https://marcodemasi.com/category/industrial/contract/)

## Optional
- [Sitemap index](https://marcodemasi.com/sitemap_index.xml)