STOP PAYING THE "COMPLEXITY TAX" ON YOUR PRODUCTS.

The Production Efficiency Scorecard. A confidential 10-point diagnostic tool for Furniture Brands, Lighting Editors & Hardware Startups.

A great rendering is easy. A profitable production line is hard. Most furniture and tech products fail to reach their margin potential because of hidden design flaws: complex tooling, unnecessary assembly steps, and surfaces that highlight defects instead of masking them.

I created the Production Efficiency Scorecard to solve this.

It is a 10-point technical stress-test to run on your concept.

What you will evaluate:

  • Logistics Logic: Are you shipping “air” due to unoptimized volumes?

  • Supply Chain: Is your component strategy protecting you from shortages?

  • The “No” Rule: A binary system to spot hidden costs instantly.


Curated by Marco De Masi. Strategic Product Designer for furniture & tech brands. Rome, Italy.

Marco De Masi
Design & Creative Studio
Rome, Italy. Available for worldwide projects.

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